Apple has been teasing details about its latest product for months, but now the company is ready to tell the world why it should own the Apple Watch. Apple CEO Tim Cook will be front and center today as the company makes its pitch for the watch at an event in downtown San Francisco.
Analysts expect the Apple Watch to be the most successful piece of wearable tech ever when it goes on sale next month. However, they also think it will see only a fraction of the sales enjoyed by the iPhone 6, which sold nearly 75-million units in three months. The watch is expected to sell for about $350-dollars, and Apple must convince consumers it’s more than just an expensive, high-tech timepiece. It’s necessary.
The Apple Watch event will begin at 1 p.m. EST time on Monday.