The chain already tested out the delivery service in six schools, and will begin their expansion this fall.
Chipotle just made it easier for college students to get their burrito fix. The Mexican fast food chain announced yesterday they are going to start delivering their grub to college campuses.
Chipotle, a favorite among Millennials, is partnering with the college market delivery app Tapingo, to deliver their menu items to 40 college campuses, with 100 more expected to be added by the spring. The chain already delivers to other markets using different services but this is the first time they’re aiming specifically for college campuses. They’ve already tested out the service in six schools, and will begin their expansion this fall.
“Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them,” said Mark Crumpacker, chief creative and development officer at Chipotle, in a statement.
Of course, in the end it’s all about getting the food out to younger customers, who seem to be shunning fast food lately.
Companies like McDonalds, which has been losing customers, started testing deliveries in New York City in May, and Taco Bell now delivers from 200 locations as well. Dominos has even added technology to help attract younger customers, allowing them to use emojis to tweet or text in their order.
